YASMEEN BANO

Convocation Year: 2026

Student ID: BME-1373

Email: y.alizay@hotmail.com

Contact: 03222393502

Objective: Client-focused Account Manager with over 10 years of experience managing communication projects for global brands. Skilled in building client relationships, coordinating multi-agency teams, and delivering integrated marketing campaigns across digital and traditional platforms. Strong background in stakeholder management, project execution, and ensuring brand consistency.


Achievements

Achievements: Led launch of Chevrolet’s global website across 10 regional markets. Oversaw digital catalogue offering for Chevrolet. Coordinated multi-agency teams for global brand campaigns.

Core Skills

Client Relationship Management. - Stakeholder Management. - Integrated Marketing Campaigns. - Digital & Traditional Platforms. - Project Execution. - Communication Strategy. - Multi-Agency Coordination.

Experience

Digital Account Manager | Dubai, UAE | 2014 – Present Developed and executed communication strategies for Chevrolet Arabia across 10 regional markets. Coordinated with General Motors, MRM team, and agencies for website operations and product content updates. Managed communication materials ensuring accurate product representation across web and print. Led cross-functional teams to launch Chevrolet’s new global website across 10 markets. Oversaw digital product catalogue launch and model year updates. Created and maintained project documentation (estimates, project plans, proposals, statements of work, status reports). MVC Web Developer | Dubai, UAE | Nov 2013 – Jul 2014 Developed multi-language CMS for International Water Summit using ASP.NET (C#), SQL Server 2008 R2. Involved in application development, UI design (CSS), and database design. Social Media Coordinator | Hilal Confectionery, Karachi, Pakistan | Nov 2012 – 2013 Developed marketing content (blogs, promotional materials, advertisements). Managed SEO to increase visibility and organic growth of social media programs.

Qualification Details

MBA (MIS) – Business Administration (Business + Communication Enabler)