IMRAN ALI
Convocation Year: 2025
Email: discovimran@hotmail.com
Contact: 03468227512
Objective: My role encompasses driving growth and enhancing the shopping
experience across e-commerce & retail network. With a focus on
customer relationship management, I have developed marketing
campaigns that significantly boost customer acquisition and
retention. My experience has been marked by the successful
integration of fintech solutions that enhance the online payment
process, reflecting my commitment to innovation and user
experience.
The strategies implemented have not only nurtured key account
relationships but also fostered an environment for cross-selling
and upselling, contributing to the companys revenue growth. My
dedication to optimizing customer journeys is rooted in a deep
understanding of data-driven insights, ensuring that every initiative
is targeted and effective. Balancing strategic oversight with handson leadership, I am steadfast in my mission to propel the forefront of digital & retail commerce.
Core Skills
Interpersonal Skills E-commerce Strategy & Management Key Account Management
Experience
Head of Marketing & E-Commerce – WALKEAZE Sep 2024 – Present Karachi, Pakistan Leading marketing and e-commerce strategy for a fashion retail brand Driving digital transformation and customer engagement initiatives Head of E-Commerce & Digital Marketing – DINERS Apr 2022 – Aug 2024 Karachi, Pakistan Oversaw e-commerce operations across 125+ retail stores Executed data-driven marketing campaigns for acquisition and retention Managed key accounts and implemented fintech solutions for seamless checkout Conducted market analysis and competitive benchmarking Collaborated with product and IT teams to enhance online experience Developed KPIs and performance reports for senior management Head of E-Commerce & Digital Marketing – Image Pakistan Limited Mar 2021 – Mar 2022 Karachi, Pakistan Led e-commerce strategy for a high-end fashion brand with 10+ stores Integrated sales, marketing, and technology to elevate customer experience Head of Retail Operations – Alkaram Studio Jan 2020 – Mar 2021 Karachi, Pakistan Ensured SOP compliance and staff grooming standards Maintained health and safety protocols across outlets Updated retail operations manuals and enforced audit guidelines Monitored inventory levels and advised on stock replenishment
Qualification Details
Anglia Ruskin University Bachelors Degree, Applied Accounting ILMA University - Formerly IBT Master of Business Administration - MBA, Finance