Experience
**Assistant Manager Pricing & Sales Strategy** Current Company – Karachi, Pakistan August 2024 – Present - Managed projects from scoping and budgeting to execution and reporting - Collaborated with cross-functional teams (product development, marketing, sales, finance, operations) to drive business growth - Prepared and presented regular business growth and project progress reports to senior management - Developed pricing strategies including special tariffs, standard tariffs, campaign promotions, and variable fuel surcharges - Analyzed sales revenue and monitored sales team performance - Increased Revenue per Shipment (RPS) through rate rationalization and adjustments - Managed international export P&L, cost management, and profitability across product portfolios - Optimized shipment routing based on cost and service levels - Developed targets, allocations, and special rates for customers - Established new international partnerships globally **AM – Business Growth & Special Projects** Penta Express – Karachi, Pakistan October 2022 – July 2024 - Developed and implemented growth strategies to increase revenue and market share - Conducted market research to identify trends, customer needs, and competitive landscape - Analyzed sales data, customer feedback, and market trends to inform pricing and marketing decisions - Managed projects from start to finish including scoping, budgeting, planning, execution, and reporting - Identified and evaluated new business opportunities (product lines, partnerships, acquisitions) - Collaborated with cross-functional teams to achieve growth objectives - Presented findings and recommendations to stakeholders **Team Lead – Cross Border** Penta Supply Chain Solutions (formerly Penta Courier) – Karachi, Pakistan June 2019 – September 2022 - Oversaw cross-border e-commerce operations and warehouse/fulfillment centers for strategic clients - Coordinated globally with teams in China, India, Nepal, Bangladesh, and Sri Lanka - Facilitated end-to-end cross-border order management (inbound/outbound packages, customs clearance, delivery to sort centers) - Maintained first-to-last mile delivery performance and TAT compliance - Designed strategies to improve cross-border efficiency and reduce COD return ratios **Executive Customer Services & Inbound Shipment** Previous Company – Karachi, Pakistan November 2018 – May 2019 - Provided daily tracking updates to clients - Followed up with international partners on order placement and movement - Coordinated with operations for timely delivery **Product Executive** Foodpanda – Karachi, Pakistan June 2016 – August 2018 - Resolved live operations queries and delegated tasks - Handled restaurant activation/de-activation on the platform - Responded promptly to internal departments via multiple channels - Performed special tasks during emergencies (rain, strikes, etc.) - Served as power user for Salesforce support and maintenance **Content Associate & Quality Assurance** Previous Company – Karachi, Pakistan September 2014 – May 2016 - Maintained websites and databases - Updated restaurant menus, prices, and content as required - Performed data entry and backend management - Created web pages, banners, and marketing campaign materials